“6 Ways To Keep Your Online Customers Away From Your Competition” Web Site Business article for Small Business Resources & business entrepreneur

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1. Stay In Touch

Stay in contact with customers on a regular basis. Offer them a free e-zine subscription.

Ask customers if they want to be updated by e-mail when you make changes to your Web site.

After every sale follow-up with the customer to see if they are satisfied with their purchase.

2. Friendly Web Site

Make it easy for your customers to navigate on your Web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers.

Ask them to fill out an electronic survey to find out how make your Web site more customer friendly.

Make it easy and for your customers to contact you. Offeras many contact methods as possible. Allow customerscontact you by e-mail.

Hyperlink your e-mail address socustomers won't have to type it. Offer toll free numbers forphone and fax contacts.

4. Teach Your Employees

Make sure employees know and use your customer servicepolicy. Give your employees bonuses or incentives to practiceexcellent customer service.

Tell employees to be flexible witheach individual customer, each one has different concerns,needs and wants.

5. Impress Your Customer

Give your customers more than they expect. Send thankyou gifts to lifetime customers. E-mail them online greetingcards on holidays or birthdays.

Award bonuses or discountsto customers who make a big purchase.

6. Be Nice

Always be polite to your customers. Use the words Please,Thank You, and Your Welcome. Be polite to your customerseven if they are being irate with you.

Always apologize toyour customers should you make a mistake.

Admit yourmistakes quickly and make it up to them in a big way.

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987

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