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1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonusproduct. You could offer a free 15 or 30 minuteconsultation. This will add value to your product.5. Personalize all your e-mail messages so they getread. Include the recipient's name in the subject line.This will grab peoples attention quickly. 6. Keep your web site consistent. You don't wantto keep things on your web site that are unrelatedto the theme of your web site. 7. Attract more subscribers to your free e-zine bygiving them free bonuses like e-books, software,online services and other incentives. 8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income stream for your business. 9. Make your web site ready for the public. Havean "About Us" page and clear descriptions of whatactions you want your visitors to take. 10. Don't just start advertising everywhere, plan outyour marketing. Locate places and publications thatyour target audience would congregate around.
Article reprinted with permission from Strategic Services. All rights reserved. Article reprint requirements:
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