“Survey Says”
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Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.
You can learn things you didn't know about your business by surveying. Maybe your customers buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site. You may find out that most of your customers make over $100,000 a year. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.
3 Popular Types Online Business SurveysCustomer Satisfaction Surveys - what did you like or dislikeabout our product or service, what can we improve or add,how satisfied are you with our customer service, etc.
Web Site Feedback Surveys - did you find it to easy navigatethrough our site, did you find the information you wanted, whatdid you like or dislike about the site, how did you find oursite, etc.
Demographic Surveys - what's your gender, age, income,occupation, marital status, etc.
Sometimes people don't want to take the time to fill out asurvey. To encourage them to fill out the survey offer thema freebie if they fill it out. Some ideas are free ebooks, freeadvertising, free reports, free internet services or a freee-zine. Hold a free online contest or sweepstakes and askvisitors to fill out a survey before they enter.
If you don't yet have an e-mail address list you could postyour survey on appropriate newsgroups, forums and e-maildiscussion lists. You could also upload survey software toyour web site or use a free survey service on the internet.To find such services just type in the keyword "survey" inyour search engine of choice.
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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987
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