“10 Psychological Desires To Insert Into Your Ad”
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1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.
3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy.
4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product.
5. Most people are curious about things that couldaffect their current lifestyle. You could use wordslike "Secret" or "Confidential" in your ad.6. Most people want to invest in their future. Tellyour prospects to "invest in your product" insteadof "buy our product".
7. Most people want the latest and newest thingsin life. Use words and phrases in your ad copy like"New", "Just Released", etc.
8. Most people want to solve their problems. Tellyour prospects what problems they have and howyour product can solve them.
9. Most people want to make the people aroundthem happy. Tell your prospects how happy theirfriends or family will be if they buy your product.
10. Most people want to get over obstacles so theycan achieve their goals. Tell your prospects whichgoals they'll achieve by ordering your product.
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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987
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