“Six Little Used Online Marketing Strategies”
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1. Utilize Your Knowledge
Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.
2. Become A Publisher
Publish e-zines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.
3. Persuade Them To Sign
A great way to get e-mail addresses and testimonials foryour online business is to ask people to sign your guestbook. The problem is a lot of people won't take the extratime to sign your guest book. An effective way to persuadethem to sign your guest book is to give them somethingfree in return.
4. Create An E-mag
Publish your e-zine in ebook format. You could offer morearticles per issue. You could add graphics with the articlesjust like in print magazines. Your advertising revenue wouldincrease because you could charge businesses for full pagecolor ads.
5. Tell Them What's Next
Get your visitors excited about revisiting your web site.Tell them about upcoming articles, prize drawings, freestuff, etc. If they know what's in store for them, they willrevisit. Tell then to sign up for an e-mail reminder or tellthem to bookmark your web site.
6. Share Your Information
Create a web book that's related to your web site topic.Give people the option of linking to the web book so theygive it away to their visitors. Put your ad on top of thetitle page to get free advertising. This strategy will easilymultiply your advertising exposure.
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