“Using auto responders to sell your eBooks”
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The auto-responder is a program that automatically sends a message or a reply with a pre-designed response to any email address. It is also often called infobot, autobot, auto-mailer, or responder.
Auto-responders are great for introduction or confirmation messages, much like your answering machine on the telephone. .
The auto-responder allows you to capture the email addresses of your visitors; so you can build your own opt-in targeted mailing list. The auto-responder will automatically extract the prospects name and use this information in your follow-up messages.
With this marketing tool you can send personalized follow-up messages. If you personalize an email message, your prospect is twice as likely to buy from you.
You can sell your eBooks 24 hours a day, 7 days a week with the help of an auto-responder. You can send your sales letter as a part of any automated response to anyone, anywhere in a matter of seconds with no work on your part.
Following up with your prospects could mean a 50% increase in your sales. Your potential customers may simply forget about your initial message or they simply may have a bad day; for that reason, it is important to follow up with your prospects at preset time intervals after sending your initial message. This is achieved with auto-responders and reminders.
A reminder informs your customers about new eBooks or leads them to new content that the customer might be interested in. You can configure your auto responders with business rules to select from incoming mails or your address book, choose appropriate messages based on specific conditions or filters, and also set the time interval when such reminders have to be sent.
Auto-responders should be personalized and designed in such a way that they include the following information:
• They introduce your business to the prospective customer
• List out special offers
• List out benefits of buying your eBooks
• List of information on how each eBook can help a prospective customer
• Compare your eBooks with your competitors
• Give testimonials of existing customers
• Welcome letters for new members
• Thank you messages for new orders
• Order confirmation
• Acknowledgement of a query or a receipt of payment from your customer
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