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An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail.
People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.
You can find free follow-up autoresponders to use by typing it into any search engine.
Below are ten ways to use them to increase your traffic and sales.
1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.
2. When you write and give away a free course youwill become known as an expert. This'll gain people'strust and they will buy your main product quicker. 3. Allow others to add your free course to their ownproduct packages. Their customers will see your adwhen they purchase. 4. People love to get freebies. A free autorespondercourse is perfect. They will visit your web site toget the free valuable information. 5. Allow people to receive your course for free, ifthey give you the e-mail addresses of 3 to 5 friendsor associates that would be interested. 6. Allow other people to give away your free course.This will increase the number of people that will seeyour ad in the course. 7. You could trade advertising space in your coursefor other forms of advertising. It could be banner ads,e-zine ads, web site ads, etc. 8. Gain new leads by having people sign up and giveyou their contact info before they can receive yourautoresponder course. 9. Give away the autoresponder course as a free giftto your current customers as a way of letting themknow you appreciate their business. 10. Give away the course to people that join youraffiliate program. This will increase the number ofpeople that sign-up. 11. Make money selling advertising space in yourcourse. You could charge for small classified ads orsponsor ads. 12. Get free advertising by submitting your course tofreebie web sites. This will increase the number ofpeople that will see your ads in the course. 13. Make money by selling the reprint rights to thosepeople that would like to sell the course. You couldmake more money by selling the master rights. 14. Hold a contest on your web site so people couldwin your course. You will get free advertising whenyou submit your contest to free contest directories. 15. You'll gain valuable referrals from people tellingothers about your course. Word of mouth advertisingcan be very effective. 16. Make money cross promoting your course withother people's products or services. This techniquewill double your marketing effort 17. Increase your e-zine subscribers by giving yourcourse to people that subscribe to your e-zine. This'llgive people an incentive to subscribe. 18. Allow your affiliates to use the free course as apromotional tool for your product. Each lesson couldinclude their affiliate link. 19. Promote other businesses affiliate programs youjoin with your free autoresponder course. Include adifferent affiliate link on each lesson. 20. Advertise a different product or service on eachlesson. If you only have one, use different emotionalresponse ads on each lesson. ===== Article reprinted with permission from Strategic Services. All rights reserved.
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