Protecting Your Search Engine Rankings
|
What are the reasons for Protecting Your Search Engine Rankings?
Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods.
Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.
The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods.
When a search engines tracks down such a site, that site isdemoted in ranking or completely removed from the searchengine's index.
The bad news is that some high quality, completelyabove-board sites are being mistaken for these web pagecriminals.
Your page may be in danger of being caught up inthe "spam" net and tossed from a search engine's index,even though you have done nothing to deserve such harshtreatment. But there are things you can do - and things youshould be sure NOT to do - which will prevent this kind ofmisperception.
Link popularity is mostly based on the quality of sites youare linked to. Google pioneered this criteria for assigningwebsite ranking, and virtually all search engines on theInternet now use it. There are legitimate ways to go aboutincreasing your link popularity, but at the same time, youmust be scrupulously careful about which sites you chooseto link to.
Google frequently imposes penalties on sitesthat have linked to other sites solely for the purpose ofartificially boosting their link popularity. They haveactually labeled these links "bad neighborhoods."
You can raise a toast to the fact that you cannot bepenalized when a bad neighborhood links to your site;penalty happens only when you are the one sending out thelink to a bad neighborhood. But you must check, anddouble-check, all the links that are active on your linkspage to make sure you haven't linked to a bad neighborhood.
o Do you want to know how your website ranks today? Just put your sites (or sites of friends or colleagues) to the traffic test that we call the...
"Get to the free Alexa Point Test"
http://traffic-test.sitesell.com
The first thing to check out is whether or not the pagesyou have linked to have been penalized. The most direct wayto do this is to download the Google toolbar at http://toolbar.google.com
Do not link to any site that shows no green at all on thescale. This is especially important when the scale iscompletely gray. It is more than likely that these pageshave been penalized. If you are linked to these pages, youmay catch their penalty, and like the flu, it may bedifficult to recover from the infection.
There is no need to be afraid of linking to sites whosescale shows only a tiny sliver of green on their scale.
These sites have not been penalized, and their links maygrow in value and popularity. However, do make sure thatyou closely monitor these kind of links to ascertain thatat some point they do not sustain a penalty once you havelinked up to them from your links page.
Another evil trick that illicit webmasters use toartificially boost their link popularity is the use ofhidden text. Search engines usually use the words on webpages as a factor in forming their rankings, which meansthat if the text on your page contains your keywords, youhave more of an opportunity to increase your search engineranking than a page that does not contain text inclusive ofkeywords.
Some webmasters have gotten around this formula by hidingtheir keywords in such a way so that they are invisible toany visitors to their site. For example, they have used thekeywords but made them the same color as the backgroundcolor of the page, such as a plethora of white keywords ona white background.
You cannot see these words with the human eye – but the eye of search engine spider can spot them easily! A spider is the program search engines use toindex web pages, and when it sees these invisible words, itgoes back and boosts that page's link ranking.
Webmasters may be brilliant and sometimes devious, butsearch engines have figured these tricks out. As soon as asearch engine perceive the use of hidden text - splat! thepage is penalized.
The downside of this is that sometimes the spider is a bitoverzealous and will penalize a page by mistake.
For example, if the background color of your page is gray, And you have placed gray text inside a black box, the spiderwill only take note of the gray text and assume you areemploying hidden text. To avoid any risk of false penalty,simply direct your webmaster not to assign the same colorto text as the background color of the page - ever!
Another potential problem that can result in a penalty iscalled "keyword stuffing." It is important to have yourkeywords appear in the text on your page, but sometimes youcan go a little overboard in your enthusiasm to pleasethose spiders.
A search engine uses what is called "Keyphrase Density" to determine if a site is trying toartificially boost their ranking. This is the ratio ofkeywords to the rest of the words on the page. Searchengines assign a limit to the number of times you can use akeyword before it decides you have overdone it andpenalizes your site.
This ratio is quite high, so it is difficult to surpasswithout sounding as if you are stuttering - unless yourkeyword is part of your company name. If this is the case,it is easy for keyword density to soar. So, if your keywordis "renters insurance," be sure you don't use this phrasein every sentence. Carefully edit the text on your site sothat the copy flows naturally and the keyword is notrepeated incessantly. A good rule of thumb is your keywordshould never appear in more than half the sentences on thepage.
The final potential risk factor is known as "cloaking." Tothose of you who are diligent Trekkies, this concept shouldbe easy to understand. For the rest of you - cloaking is whenthe server directs a visitor to one page and a searchengine spider to a different page.
The page the spider sees is "cloaked" because it is invisible to regular traffic, and deliberately set-up to raise the site's search engine ranking. A cloaked page tries to feed the spider everythingit needs to rocket that page's ranking to the top of the list.
It is natural that search engines have responded to thisact of deception with extreme enmity, imposing steeppenalties on these sites. The problem on your end is thatsometimes pages are cloaked for legitimate reasons, such asprevention against the theft of code, often referred to as"pagejacking."
This kind of shielding is unnecessary thesedays due to the use of "off page" elements, such as linkpopularity, that cannot be stolen.
To be on the safe side, be sure that your webmaster isaware that absolutely no cloaking is acceptable. Make surethe webmaster understands that cloaking of any kind willput your website at great risk.
Just as you must be diligent in increasing your linkpopularity and your ranking, you must be equally diligentto avoid being unfairly penalized. So be sure to monitoryour site closely and avoid any appearance of artificiallyboosting your rankings.
o Do you want to know how your website ranks today? Just put your sites (or sites of friends or colleagues) to the traffic test that we call the...
"Get to the free Alexa Point Test"
http://traffic-test.sitesell.com
Create your own profitable web site business …
No webmaster skills needed - simple & fast!
"Amazing Secret Discovered By California Computer Nerd Takes Any Website & Skyrockets It To The Top Of The Search Engine Listings!"
Here's An Open Invitation To Reach Inside The Twisted Mind Of A Search Engine Guru and 'Steal' His Secret For Driving Tons Of Free Traffic To Your Site... Assuring That You'll Make Loads Of Easy Money!
Know the Secrets For Driving Free Traffic To Your Site
HOME PAGE Protecting Your Search Engine Rankings || About Us || Contact Us || Privacy Policy || Terms of Use || Entrepreneur Coaching || Business Entrepreneur Blog || Subscribe to Newsletter || Free Books & Business Manuals || Famous Quotes || Buy website business ||Link Directory – add URL || Write your own eBook || Small business resources || Internet Business Resources || Business Resources || Business Entrepreneur resources || Affiliate Income Resources ||
=================================================
DISCLAIMER: The resources on this site are not intended to be a substitute for professional advice. While all attempts have been made to verify information provided in this publication, neither the author nor the publisher assumes any responsibility for errors, omissions or contrary interpretation of the subject matter herein. There is no guarantee of validity of accuracy. Any perceived slight of specific people or organizations is unintentional. This website and its creators are not responsible for the content of any sites linked to.
The contents are solely the opinion of the author and should not be considered as a form of advice, direction and/or recommendation of any kind. If expert advice or counseling is needed, services of a competent professional should be sought. The author and the Publisher assume no responsibility or liability and specifically disclaim any warranty, express or implied for any products or services mentioned, or any techniques or practices described. The purchaser or reader of this publication assumes responsibility for the use of these materials and information. Neither the author nor the Publisher assumes any responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials.
Site content description: If you just want to make your own website, Protecting Your Search Engine Rankings or as a business entrepreneur, even make a business website that is profitable an drives traffic to your existing business, Strategic Services make your own website resources and directory links will make it fast, Protecting Your Search Engine Rankings simple for you to do with cheap internet hosting. This page has information to make your own website for fun or make a business website as a business entrepreneur wanting a home based business opportunity that earns you a top affiliate income with a company that provides the internet business entrepreneur with everything you need to make your own website as well as cheap internet hosting.
Subject matter on the site includes information and directory links to topics on how to Protecting Your Search Engine Rankings make your own website, how to make a business website, the best provider for Protecting Your Search Engine Rankings quality cheap internet hosting, self help personal development training materials for business entrepreneur executive skills, home based business opportunity outline for internet home based business opportunity, and Protecting Your Search Engine Rankings getting internet home work income business development, including how to start a small business, free sample business plan for home based business opportunity, small business web site design tips, and help for making your own website, with Protecting Your Search Engine Rankings a free sample business plan template manual and other business resource for business entrepreneur who wants to make your own website or make a business website with cheap internet hosting. This directory also has a section on, human resource website with HR articles, free recruitment and career in consulting outlines, Protecting Your Search Engine Rankings human resource articles, latest industry business news updates and other free business resources being loaded on the site every week.
=================================================
Back to Top of page back to HOME PAGE
