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1. Publish a picture of yourself in your ad. This willshow people that you're not hiding behind your website and you're not afraid to backup your product. 2. List how many famous or respected people havepurchased your product in your ad. These peopleshould be fairly known by your target audience. 3. Publish the results of any tests your product haspassed in your ad. Your product may have passeda durability test, safety test, quality test, etc. 4. Publish the results of any positive surveys you'vetaken from your customers in your ad. Just surveyyour current customers and list the results. 5. List any publications that have written about yourbusiness in your ad. It could be a product review,on a top ten list, an article, etc. 6. List any related books that you've written in yourad. When you list a book(s) you've wrote, it givesyou credibility because it shows you're an expert. 7. Have a professional looking web site to publishyour ad on. When people visit your site and it looksunprofessional, they'll relate that to your product. 8. Publish any endorsements from famous people inyour ad. Some people will think if a famous person,enjoys your product, so will they. 9. Use a money back guarantee in your ad. Thiswill remove the risk from your potential customersand show them that you stand behind your product. 10. Provide testimonials from satisfied customers inyour ad. The testimonials should include specificand believable results you customers have received. ===== Article reprinted with permission from Strategic Services. All rights reserved.
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