“10 Ways To Maintain Profits In A Slow Economy” International Business article for Small Business Resources & business entrepreneur

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1. Sell more back end products to your existingcustomer base. You already created rapport, trustand proved your credibility to them.

2. Make it a practice to up sell to new and existingcustomers. After they decide to buy one product,offer them another product.

3. Cross promote your products and services withother businesses that aren't competition. You willreach a wider audience at less cost.

4. Create joint venture deals with other businesses.You can expand your product line and target otherprofitable markets at a lower cost.

5. Start an affiliate program for your business. Youwill be able to spend less profits on risk advertisingand spend more money on guaranteed sales.

6. Trade advertising with other businesses to saverevenue. You could trade e-zine ads, banners ads,links, print ads, etc.

7. Out source part of your workload. This can saveon employee costs, equipment costs, taxation costs,expansion costs, etc.

8. Add low cost bonuses to your offer that have ahigh perceived value. It could be ebooks, membersonly sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business onthe internet. Give away free stuff with your ad copyinclude on it so others can give it away.

10. Follow up with all your prospects. You can usea free e-zine, a follow-up autoresponder, an updateor reminder list, etc.

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987

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