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Doing business and meeting the needs of workers is increasingly complex.
Employees and managers often prefer a cafeteria-list of fringe benefits (a "flexible spending account") so they can choose increased health care, child care or more time off as their individual preferences dictate.
But underneath these specifics, there are central needs that most of us want from our work. Monëy can not buy happiness, and by itself it will rarely purchase a loyal, highly motivated staff (even in a one-person professional office or small family business).
1. Creativity. Every human being has a need to decorate their own office,find their own way to do their assigned task, and have their creativity berecognized. In the sense that all of us are somewhat lazy, often allowingand encouraging "creative laziness" can lead to not only happieremployees, but a healthier bottom line. 2. Contribution. Managers have always known that every worker mustcontribute to the bottom line, but increasingly staff at every level wantto know that their suggestions, their efforts, energy and loyaltycontribute to the company in many other ways. From the old suggestion box,to recent Quality Circles, every member needs to know that they contributeand that their contributions are valued. 3. Community. The workplace is increasingly a one-stop source offriendships, exercise clubs, day care, health care and anxiety. If you andyour staff aren't able to foster a sense of community and teamwork in themidst of a highly mobile, competitive and insecure world, perförmance willimmediately suffer. 4. Personal Development. As out-sourcing and mobility increase, the bestand the brightest are increasingly clear that the work they do muststrengthen, enrich, and enhance their lives far beyond a simple paycheck.From team building and communication skills, to new technical skills,every member of your business must know that they are growing, becomingstronger and healthier, or they will quickly grow restless. 5. Professional Development. This actually comes after PersonalDevelopment. In the past, industrial bosses needed welders or drivers orclerks, and employees were expected to come to the job with these skills.Today, business requires skills that didn't exist even 3 years ago! Askingthe boss to manage with last year's reporting system, or your säles forceto sell with last year's website or accounting to get by with an earlyversion of Lotus 123, is asking for bad information, bad decisions,frustration, low morale and high turnover. 6. Challenge. For work to be alive and vibrant, it has to challenge us.From winning a säles contest, to solving international marketing andfinancial problems, we all love a challenge! Make sure you and your staffunderstand the "next big thing" and understand that you have confidence inthem and will give them the support they need to meet and conquer thechallenges ahead. 7. Personal Recognition. While most projects involve teamwork andcooperation across networks, in the end, each individual needs to knowthat their contribution is recognized, appreciated and rewarded. Oftensole-proprietors and professionals in independent practice are the worstoffenders! Stop and recognize your own achievements, pat yourself on theback, and share that recognition with others whenever and wherever it isappropriate! 8. Financial Rewards. This is the old (misused and misunderstood) standby.Business has always used incentives, bonuses, competitions and rewards tomotivate productive behavior. Unfortunately, in many cases it backfires!The old rule was: pay as little as possible for labor. The new rule: payas much as you possibly can to hire, train, and retain the very best!Reward yourself and your staff generously and often. It doesn't cost, itpays! 9. Clear vision. From the CEO to the newest trainee, we are all bombardedwith so much information, so many messages and so many demands thatkeeping a clear vision, staying "on message" is increasingly difficult.What, precisely, is each staff member's number one priority? Do you know? Do THEY know? What is the company's primary mission? Confusion aboutexpectations is the number one killer of productivity. Have a target, andmake sure everyone knows their responsibility to hit it...every time! 10. Civility and Mutual Respect. I recently saw a news show about anoffice where "practical jokes," bias, discrimination and "hazing" wererampant. Of course they are being sued! It's increasingly clear that fewbusinesses can technically meet all of the various rules, regulatïons andcourt decisions about employment. It's also clear that in most cases,employees don't want to sue or even complain. Most people want to do agood job in a safe, clean and supportive environment, and they want toknow that they and their work are respected. The real "bottom line" iscommon decency and doing the right thing. © Copyright 2000 by Philip E. Humbert. All Rights Reserved. By Dr Philip E. Humbert, author, speaker and personal success coach. DrHumbert has hundreds of tips, tools and articles on his website that youcan use for your own success! It's a great resource! Visit him on the webat: http://www.philiphumbert.com And, be sure to sign up for his greatnewsletter!
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