“Ten Breakthrough Marketing Ideas” Home Business article for Small Business Resources & business entrepreneur

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1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it.

Put your business advertisement at the top of the director's home page.

This technique will get lots of people to linkto your web site and give you free advertising.

3. Trade autoresponder ads with other businesses. If both of you send out information with auto-responders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.

4. Start a free tip line. Offer a free daily, weekly,or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc.Both parties could include a resource box at theend of the content.

6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should onlytrade insert ads with businesses that have the same target audience.

7. Offer a free daily class in your web site's chatroom. The class should be related to the subjectof your business or web site. This will get peopleto visit your web site everyday.

8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businessesproduct or service. You'll get free advertising by placing your web site or business ad on the freebonus.

9. Place different emotional response ads for thesame product or service all over your web site.One ad may hit their hot button to buy more thananother ad.

10. Publish your e-zine in e-book format. You could offer a larger number of articles per issue.It also allows you to include graphics with your ezine.Your advertising revenue would increasebecause you could charge businesses for largecolor ads.

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987

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