“4 Alternative Ways To Gain Lifetime Customers” Business Plan Template article for Small Business Resources & business entrepreneur

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You will always have more people that turn downyour offer than actually buy.

They might not havebought because of your price, payment options,or any other possible reason.

You will just end uploosing all these potential lifetime customers.

However, there are many ways you can minimizethe loss of these prospects.

One way is to accept barter offers for your product.

Maybe the person can't afford to buy your product.

They may have something you could use in yourbusiness or personal life.

If the barter deal isn't fairenough, either of you could add in some cash.

Youmay not make money but, they might buy otherproducts you offer.

Another way is to include a negotiation offer at theend of your ad copy.

Tell your reader if there issomething they don't like about your offer, theycould contact you and negotiate a different buyingoffer.

They may not like your price, guarantee,shipping methods, payment options, etc. You cangain a potential lifetime customer by being flexiblewith your offer and negotiating instead of loosingthem.

A simple way to attract lifetime customers wouldbe to give people a freebie.

The freebie should berelated to the other products or services you sell.

You may not be getting paid for the freebie, butyou will get a lot more people using one of yourproducts because it is free.

If they are impressedby your free product there is a high chance they'llbuy your other products in the future.

The last way is to sell your product at the price itcosts you to produce or buy it. You will usuallysell more products at a lower price than yourcompetition which equals more potential lifetimecustomers.

You will break even in cost but you'llmake your profit from the upsell and backendproducts your sell your lifetime customers.

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987

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