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The concept of this is for you to offer a subscription
type product as an up sell or backend product. For
example, if you're selling an ebook for $37 offer a
subscription to a related e-zine for $9.95 a month.
Instead of an e-zine, it could be monthly updated
information for the ebook. It's not just for e-books, you can make it work for
any product or service you sell. Some subscriptions
that might work for your product could be:
- e-mail/telephone consulting- a private or members only web site - print newsletters/magazines - product updates - subscription warrantees - product insurance - e-zine/webzines - the ideas are endless..... The subscription product should be related to theproduct or service you're selling. You could chargea weekly, monthly, or yearly subscription for theup sell product. You could sell your main productand up sell product as a total subscription packagedeal. You wouldn't charge the one-time price foryour main product; you would just charge the basicsubscription price of the up sell product. The major benefits are that you don't have to keepcreating new up sell and back end products. Onceyou get enough subscribers you won't have to sellanymore, you just keep generating income fromyour current subscribers. You would only have tosell again if you lost a lot of subscribers.
Article reprinted with permission from Strategic Services. All rights reserved.
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