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Posting messages to e-mail discussion lists is a
great way to get free advertising. An e-mail
discussion list is a group of people connected
together via e-mail that can communicate with
one another. When you post a message to a list
include your signature file at the end. Your sig
file should be no more than 5 to 6 lines. Include
an attention getting sentence why they should
visit your web site or e-mail your auto responder.
Try to select list's that are archived because your
signature file will be viewed for years to come.
E-mail discussion lists are highly targeted. Thereare thousands of discussion lists with thousandsof different subjects. You can usually subscribe to these lists by sending an e-mail or by filling outa web form. You want to subscribe to one that would be related to your target audience. If youare selling books about marketing, you would want to post to lists were business people andmarketers would congregate. Before posting to any e-mail discussion list, readthe FAQ or rules first. They will tell you what kinds of posts are allowed. Read the messagesfor a few days before posting your message to see what type of messages are being posted. If the list is archived you could read the older messages. If you want to make sure, you coulde-mail the list moderator. Never post messagesthat are unrelated to the list's subject. There are many different types of messages youcould post to the e-mail discussion list. You could post an informative comment or article thatwould interest the other list members. Post a question on the discussion list that you would likeanswered. You could answer another person'squestion on the list. When you post and answerquestions you will become know as an expertand meet other experts on the list.
Article reprinted with permission from Strategic Services. All rights reserved.
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