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As network marketers we do a major part of our
business by calling leads. For a person just starting out
this can be rather intimidating and too often a person
doesn't know how to "open" up a call, gets a lot of
rejection, and then decides this isn't for me. Today I'd like to give you the opening that I have been
using with good success. It's short, to the point, friendly,
yet business like.
I find out in a matter of seconds whether the person onthe other end of the line is worth spending my time with,and generally I find out quickly if this is a person whois a serious candidate or not. Too often we have a tendency to "chase" after our leads,somehow "hoping" they will sign up. Let's talk a bit about thatfirst. To make any kind of call a success, you must first andforemost have an attitude. You've got have posture.You've got to have confidence in yourself and in yourproduct and your presentation. You get confidence in your product by using it! How simpleis that. If you can't get enthusiastic about what you haveto offer, be it the opportunity or the product, then do yourselfa big favor and find something you can get excited about. Studies have shown that around 60% of all sales are madebecause the presenter was enthusiastic about their product. Next, you've got have a confidence in yourself. You can't bescared or un-sure of yourself and expect to get results. A few people just naturally have confidence in themselves,for the rest of us, confidence comes with practice andexperience. I've went through thousands of leads. I've got thousands ofrejections. I've tried lots of different scripts to find out whatworks best for me. I practiced every one of them beforeI got on the phone. The thing is, if you're going to call 10 people and get 10rejections, and you're afraid of losing your dignity, eitheryou get over it quickly, or find another business to be in. Every network marketer out there gets far more no's thanthey get a yes. Every call I make, I look at it as a learning experience. Ilook at it as a game. I'm a hunter.....a head hunter. I lookfor people who are interested in becoming a part of myopportunity. I have fun calling people. But there are days when I justdon't have that good feeling about myself, so I don'tcall. I wait until I do. I wait until the time is right for meand I have that confidence in me. Before I make a single call, I have a list of qualificationsa person must meet. If the person doesn't have thosequalifications, then I'm not going to waste my time. Icertainly do not ever try to"drag any person" into thebusiness. If I do that, then chances are that person won't do anythinganyway, so why bother. I don't need a person in my organizationwho does nothing but bother me. I'll spend as much time withanyone who proves to me they are working, but it's bestto pre-qualify your prospects and save you a lot of timelater on. What do I look for in a prospect? They must be respectiveof me and what I'm saying. I'm a professional, my timeis valuable, and I have an incredible life changing opportunityto offer. A person who interrupts, or is rude, or whodoesn't have the consideration to turn down the TV orradio behind them, is most likely not who I am looking for. A person who has a difficult time talking, or who just saysvery little is not who I am looking for. I'm looking forfolks who have confidence, who can listen then expressan opinion. A person who isn't afraid to ask questions. I'm looking for someone who is alive. I'm also looking for someone who has the vision for theirfuture and the financial means to meet the start up fees andthen do what it takes to build their business. So let's give Perry Prospect a call. Perry is a generic lead I've purchased from a lead company.They supposedly have answered an ad for a work at homeopportunity. ------------------------------------------------- Ring, Ring Ring. "Hi, is Perry home?" "Great, may I speak with him please?" "Hi Perry, how are you doing today?" (put some friendlinessin your voice, act genuine and like you care) "Perry, I'm in a really neat business...I help pets andhelp people live longer and healthier lives." "Perry, I'm calling today to find out if you would like tolearn more about how you can make some good moneyfrom your home helping pets and other folks like yourselflive longer and healthier lives?" --------------------------------------------------- At this point I will either get a no or yes. If a person givesme a no, I've spent about 15 seconds of my time to findout everything I need to know about this lead. A no answer means one thing.... I call the next number.I don't take it personal. It just wasn't the right time in thatperson's life. I get a yes, then I'll do two things: start the relationshipand start the interview. Remember, this person has so farshowed me they are respectful by listening, but theyhave not yet proven they are worthwhile candidates formy business. Next question is: "Perry, is this a good time for you to chat?" No, then we set a time, yes and we go on. By asking them that, I've shown that person that I respectthem and their life. "Perry, do you have any pets?" This is a great icebreaker. It gets the person to open up tome by talking about a non-threatening subject and a fun subject.I do a lot of listening here. The object is to get the person totrust you. Trust comes when a person feels like you careabout them. And I truly do care about the health of their pets,so this is not just a ploy or tactic. And it's the rare bird who will join your opportunity if theydon't trust and have some level of confidence in you. I'm also finding out how the communication abilities thisperson has. If someone says to me "I have a cat." Then shutsup, the person probably doesn't have the communicationskills needed to be a success. I'm learning whether this is a person I want to work withor not. Did you get that! I'm in control, I'm looking forsomeone special, not just anybody. You've got to prove tome you're the right person for me. Thats called posture. I'm not afraid to let this lead go, I'm not afraid to notsign them up. I'm not looking for just any old body. IfPerry doesn't sign no biggie, I've got 100 more prospects tocall. I've always got more leads to call than I've got time. Finding the right people for your organization is also what'scalled money in the bank. As we continue to chat, I'll ask them how much moneythey have to comfortably invest at this time. If it's not enough,and if the person is interested in the opportunity, thenI'll suggest they purchase the products and get a start thatway. Remember: even tho a person is not right for your opportunity,your fallback position is: get them on the products. If that doesn't work, then your next position is, ask themif they know anyone who is interested. Calling generic leads can be fun, it definitely is a learningexperience, and sometimes it can be depressing. Butdon't ever give up. You never know, that diamondmay be just a phone call away. Also remember, your initial call is not to get that personto join. Your objectives are: 1. Find out if this is a person for you. Ask the person when they will look at your information. Thenset up a specific date and time to follow up. Good luck and have fun. Dave Cole Dave's E-zine provides you with valuable infoon how to market your online business and howto make money online. Get your FREE subscription today.
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