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Teach Which word is more powerful? Which one would people who are
looking for a business respond to the most? Do we want to be taught, or be educated? (sounds too much like
going back to school) Would we like to be trained? (like a new
puppy or the new guy at work)?
Would we like to find a mentor, who knows more about what wewant to do, and who will willingly share that information?Sounds better. Or is a mentor, with the ability to lead us towards success whatwe really need? Strong leadership. It's so rare that most people think it's for the "rest" of theworld. How do we convince "regular" people, that leadershipskills are not out of their reach? A good place to start is with who you allow to lead YOU. Who are you following? Who are you learning leadershipskills from? And is s/he really worth following? To be a good leader, you must become a good follower first. Buttake care who you follow because if they're a poorleader, or a non-leader, you are in an uphill battle, on aslippery slope. How do you know when you've found someone worth following? Many people join a company for the awesome product line, orone-of-a-kind service that makes even the worst leaders/sponsorsseem great. If you are in a business just because you love the products, youmay or may not make it. (and if you do make it, the company mayor may not...more on this below.) This is one of the drawbacks of mlm. People fall in love with aproduct, or the idea of a product, rather than make a rationaldecision to go into business with the company, and with theperson representing the company. I speak only from experience. The easiest thing to do, when things get tight - usually aroundChristmas for me - is to put your business "on hold." It'seasy because you begin to realize you don't need or really wantany of the products you've been buying, anyway. It was all for the potential to make money, and that can becomedemoralizing in a very short time - and easy to set aside, whenyou need that money for something else. This is one of the best reasons to look for a company thatoffers "everyday" consumable products that don't look likeluxury items when/if money gets tight. This is why you hear many successful mlm leaders telling you theproduct really doesn't matter. Which sounds like a paradox,because without a product, you have no business! So you must choose a company (your supplier) that is on solidfinancial ground, but here is the part that you need to payclose attention to: Look for a sponsor, AND a solid company - NOT just a product tosell (or get emotional about). Most mlm'rs get sucked into a company by a fast-talking sponsorwho paints a rosy picture of the financial freedom he or she hasor will have in 6 months. How their product is the only one ofit's kind, and how everybody needs it! Yeah, right. That's lovely - but unrealistic. The hardest part of mlm is to put our feelings on the backburner, while we look objectively at an opportunity. This ishard because SO many people are out their "selling the dream"like so much snake oil - hoping that they will sign-up a real"go-getter" on whose coattails they can rise to the top. You don't need anyone's coattails, if you join with someone whohas a taken the time to develop a system that, IF you work it,and stick with it (we are talking about years here, NOT monthsor weeks) you will see the financial rewards that we all areseeking. And I'm not talking about a system that they make you pay for.This type of behavior is what got Amway into the trouble wehave all heard way too much about! Look for a system that you can plug into for free - and acompany that can justify their sing-up fee, which should beminimal. This is the way it should be. You should NOT be spending anymoney on marketing materials and training tapes - the profits ofwhich are lining your uplines pockets. Once you find that sort of sponsor, what I've taken to callingthe Smart Sponsor type, you have found someone worth emulating. And with their guidance, you can confidently go to work ondeveloping your own leadership skills, which in time become thebackbone of your business. You can make it in mlm, but not alone - hence the time-worn linewe've all heard too many times: "Be in business FOR yourself,but not BY yourself." It's a powerful statement, but you need to look for someone whoknows what it REALLY means, and can lead you to an understandingyou will be able to share with the people you bring into yourbusiness. So look for a sponsor, and a solid company - not a product orservice that promises to save the world. MLM is a business, and without a sound company behind you, you risk losing everything you've built if that company fails for ANY one of a hundred different reasons. Good products/services are a dime a dozen, but a sponsor withleadership ability is worth his or her weight in gold. And acompany on a solid foundation is not an option - it's a must ifyou value your time. You can't afford to build a business and have it come crashingdown because the company you represent goes out of business.This happens to people every day. Here is a terrific quote on leadership. "If you want to build a ship, don't drum up the men to gatherwood, divide the work, and give orders. Instead, teach them toyearn for the vast and endless sea." Yes, you need to have and cultivate, in yourself and others,that yearning for the success that you could have in mlm. But remember that success cannot become reality without yourgathering, working, following, and finally, your leading othersto do the same. Everything has a process. It's only overwhelming if you thinkyou must do it all now, or do it all alone. With the right leader, your mlm dreams can be crafted into areality worth every second you spend developing the leaderwithin you. So take care who you follow. And the company you represent. ____________________ A great way to stay on top of the many scams and schemes online is to join the "Is it a scam?" discussion group that Tracy Austin helps moderate. You can post programs you'd like to see reviewed, or read new posts & search the archives to learn about previously discussed topics. To request details on membership in this group, email Tracy today:mailto:austin@webinfusion.com
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