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A niche is something that sets your business apart
from your competitors. To compete with other
businesses nowadays, especially online, you need
a unique niche. Just make sure your competitors are
not using the same niche. Below are twelve ideas
you could use to create an order pulling niche. 1. Your niche could be that you offer free delivery.
This may cost a little money, but, you will gain the
extra customers to make up for it.
2. Your niche could be that you offer a lower price.If you can't afford to offer a lower price you couldalways hold the occasional discount sale. 3. Your niche could be that your product achievesresults faster. This niche is very effective becausepeople are becoming more and more impatient andwant results fast. 4. Your niche could be you've been in business fora longer period of time. People think if you've beenin business longer you have more credibility. 5. Your niche could be that your product tastes,smells sounds, looks, or feels better. When youtarget the senses you're triggering basic humanattractions. 6. Your niche could be your product is light orcompact. People may want to take the producton a trip or don't have much room where they live. 7. Your niche could be that you've won a businessreward. When you win a reward tell your customersor visitors about it. This increases their trust in yourbusiness. 8. Your niche could be that your product lastslonger. People don't like taking the time and spendingmore money buying replacement products all thetime. 9. Your niche could be that your product is easy touse. People don't want to buy a product that theyhave to read a 200 page hard-to-understandinstruction manual. 10. You niche could be that your product has bettersafety features. People want to feel safe when theyuse your products. 11. Your niche could be that your product was madeby hand. Most people believe that products madeby hand have better quality. 12. Your niche could be that you stand behind allyour products. People want to know that you back-up any claims you make about your product witheither guarantees, warrantees and free replacements.
Article reprinted with permission from Strategic Services. All rights reserved.
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