Strategic Services Business Tips newsletter

This month we have……

INDEX:
Strategic Services One Minute Tip
Power Quotes
10 Motivational Triggers That Make People Buy
Ten Steps To Goal Getting by Zig Ziglar
Career life planning
10 Hot Ways To Sell Your Products Like Crazy
Sponsored Resources
Editor’s Note / Humour / new free books

Strategic Services One Minute Tip:

Do you have a product or service which at the moment you offer as a 'one size fits all'? Different customers have different needs - some may want your product with a slight modification or packaged a particular way.

Take a look at your product and see if you can customise it for particular segments. Could you bundle it with another product thereby making it more attractive for a certain market? After consultation with your customers, could you add something extra at little cost to you but which would add a great deal for your customer?

By customising your offering you are demonstrating to your client that you are prepared to go that little bit further in order to keep them as loyal customers for life.

Take a fresh look at your product set and see what you can do

Power Quotes:

"In our daily lives, we must see that it is not happiness that makes us grateful, but the gratefulness that makes us happy."
-- Albert Clarke

"Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away. "
-- "Antoine de St. Exupery

"One must marry one's feelings to one's beliefs and ideas. That is probably the only way to achieve a measure of harmony in one's life."
-- Etty Hilsum

"Happiness belongs to those who are sufficient unto themselves. For all external sources of happiness and pleasure are, by their very nature, highly uncertain, precarious, ephemeral, and subject to change."
-- Arthur Schopenhauer

Strategic Business Resources – Articles & Tips:

“10 Motivational Triggers That Make People Buy”

1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.

2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.

3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.

4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.

5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.

6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.

7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.

8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.

9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.

10. People want to gain pleasure. They may want satisfy their appetite or desires. This will make them feel more fulfilled.

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987

To get more small business resources and business entrepreneur executive training on how to manage a successful small business (including how to increase your Affiliate Income) as well as free books to help improve your business and sales profits visit http://www.strategic-services-aust.com

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Ten Steps To Goal Getting by Zig Ziglar

These ten steps will help you achieve your goals in 2004.

1. Make the commitment to reach your goal. "One person with a commitment is worth a hundred who only have an interest." Mary Crowley.

2. Commit yourself to detailed accountability. Record your progress toward your goals every night, and list the six most important things you need to do the next day. Daily discipline is the key to reaching your goals.

3. Build your life on a sold foundation of honesty, character, integrity, trust, love, and loyalty. This foundation will give you an honest shot at reaching any goal you have set properly.

4. Break your intermediate and long-range goals into increments.

5. Be prepared to change. You can't control the weather, inflation, interest rates, Wall Street, etc. Change your decision to move toward a goal carefully--but be willing to change your direction to get there as conditions and circumstances demand.

6. Share your "give-up" goals (i.e., give up smoking, being rude, procrastinating, being late, eating too much, etc.) with many people. Chances are excellent they're going to encourage you.

7. Become a team player. Remember: You can have everything in life you want if you will just help enough other people get what they want.

8. See the reaching. In your imagination see yourself receiving that diploma, getting that job or promotion, making that speech, moving into the home of your dreams, achieving that weight-loss goal, etc.

9. Each time you reach a goal your confidence will grow so that you can do bigger and better things. After accomplishing any goal, record it in your journal, Weekly Planner or Palm Pilot.

10. Remember, what you get by reaching your destination isn't nearly as important as what you become by reaching your goals--what you will become is the winner you were born to be!

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Career life planning

When it comes to life planning you will find that it is never done. You will continuously aim for a goal that is going to help you move forward in life and in your career. You will want to make sure that your career planning is done on a regular basis so that you can keep up to date on your goals and as well as your needs and wants.

You will find that the average person will take numerous jobs in their lifetime, but they will usually settle down for one company. It is that one company that will take your career life planning to the max. It is what will make you want to put in the time, as well as, put in the effort to make something out of your career.

When your career is all said and done, you want to make sure that you have the money to retire and begin to enjoy your life. It's never too late to start planning, however, the sooner the better for your future.

Here are some tips on how you can keep on top of things. The first tip is that you should make planning your career a yearly thing. You will want to post on the calendar a day that you will set aside and decide everything about your career. You will want to decide if this is right for you and you will want to make sure that, your career goals are still up to date. When you do this, you will want to map out the path that you have taken within the past yea.

This will show you how far you have come and how you are spending your time. It will also show you all the obstacles that you have overcome and it will empower you to push your life further towards the goals that you have planned. In addition, this is a perfect time for you to reflect on the likes and dislikes, as well as, your needs and wants. You will want to do this so that you know that you are still reaching for clear and wanted goals. You are reaching for goals that you really want to achieve.

There is so much that you can do with your career, however, if it isn't going the way that you have hoped to, then it is time to move on and set new goals. You will find that if you reflect on your career you will be able to find strength from all the hard work that you have already put into your career and you will also be encouraged to work harder for the future. It is important that you make sure that you have control of your own destiny.

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10 Hot Ways To Sell Your Products Like Crazy

1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.

2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.

6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.

7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.

8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're selling business books try to sell business services, courses and supplies too.

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Editors notes:

Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.

You'll get many benefits from helping online business newbies. Below are eight possible benefits you could receive:

1. You will feel good knowing that you had a part in helping them build their business. You can sit back and say "I had a part in their success."

2. They may become one of your best friends. Most people can use new friends, even business owners. You may even become business partners and create a totally new business together.

3. You could end up being strategic business allies in the future. You could regularly do joint venture and cross promotion deals with each other.

4. They may help you out with your business. Maybe they will give you some testimonials or endorsements for your products or services.

5. You might gain some valuable referrals from them. They may also join your affiliate program and make sales for your business.

6. They might offer you some free advertising space on their web site or in their e-zine for your help. You could also exchange advertising with them.

7. You both could end up developing a new product or service together. The product or service could be a combination of your current ones.

8. They might purchase the products you sell and become one of your best customers. You could sell them many back end products or services in the future.

There are probably many other benefits you could get from helping a new online business owner. Always remember to help them out because it's the nice thing to do and not just to benefit your own business.

CHILDREN AND THE CHURCH

A little boy was attending his first wedding.

After the service, his cousin asked him, "How many women can a man marry?"

"Sixteen," the boy responded. His cousin was amazed that he had an answer so quickly.

"How do you know that?"

"Easy," the little boy said.

"All you have to do is add it up, like the Bishop said,

4 better, 4 worse, 4 richer, 4 poorer."

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After a church service on Sunday morning, a young boy suddenly announced to his mother, "Mom, I've decided to become a minister when I grow up."

"That's okay with us, but what made you decide that?"

"Well," said the little boy, "I have to go to church on Sunday anyway, and I figure it will be more fun to stand up and yell, than to sit and listen."

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A 6-year-old was overheard reciting the Lord's Prayer at a church service, "And forgive us our trash passes, as we forgive those who passed trash against us."

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A boy was watching his father, a pastor, write a sermon.

"How do you know what to say?" he asked.

"Why, God tells me."

"Oh, then why do you keep crossing things out?"

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A little girl became restless as the preacher's sermon dragged on and on. Finally, she leanedover to her mother and whispered,

"Mommy, if we give him the money now, will he let us go?"

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After the christening of his baby brother in church, little Johnny sobbed all the way home in the back seat of the car. His father asked him three times what was wrong.

Finally, the boy replied, "That priest said he wanted us brought up in a Christian home, and I want to stay with you guys!"

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Terri asked her Sunday School class to draw pictures of their favorite Bible stories. She was puzzled by Kyle's picture, which showed four people on an airplane, so she asked him which story it was meant to represent.

"The Flight to Egypt ," was his reply .

Pointing at each figure, Ms. Terri said, "That must be Mary, Joseph, and Baby Jesus. But who's the fourth person?"

"Oh, that's Pontius - the pilot!"

? º°'°º?o,,,,o?º°'°º?o?º°'°º?o,,,,o?º°'°º

The Sunday School Teacher asks, "Now, Johnny, tell me frankly do you say prayers before eating?"

"No sir," little Johnny replies, I don't have to. My mom is a good cook."

?º°'°º?o,,,,o?º°'°º?o?º°'°º?o,,,,o?º°'°º?o?

A college drama group presented a play in which one character would stand on a trap door and announce, "I descend into hell!"

A stagehand below would then pull a rope, the trapdoor would spring, and the actor would drop from view.

The play was well received. When the actor playing the part became ill, another actor who was quite overweight took his place. When the new actor announced, "I descend into hell!" the stagehand pulled the rope, and the actor began his plunge, but became hopelessly stuck. No amount of tugging on the rope could make him descend.

One student in the balcony jumped up and yelled:

"Hallelujah! Hell is full!"

?º°'°º?o,,,,o?º°'°º?o?º°'°º?o,,,,o?º°'°º?o?

This is the best one.

A little girl was sitting on her grandfather's lap as he read her a bedtime story.

From time to time, she would take her eyes off the book and reach up to touch his wrinkled cheek. She was alternately stroking her own cheek, then his again.

Finally she spoke up, "Grandpa, did God make you?"

"Yes, sweetheart," he answered, "God made me a long time ago."

"Oh," she paused, "grandpa, did God make me too?"

"Yes, indeed, honey," he said, "God made you just a little while ago."

Feeling their respective faces again, she observed, "God's getting better at it, isn't he ?"

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Do You Know the Path to Success?
“Career Planning 101” Has the Information You Need to Get Your Career Headed in the Right Direction

Use this mini toolkit to help you navigate the different phases of the career planning process. Make the most of your career planning and ensure your success!

This checklist is designed for:

• Anyone interested in identifying their hidden talents and abilities and matching them to the perfect job.
• Anyone that wants to avoid costly errors during the job planning process.
• Anyone interested in expanding his or her horizons to reach their highest potential!
• Students that want to plan their career the moment they start school.
• Students interested in finding a major that will match their ideal career.

If you are interested in career planning, you can apply this checklist and simplify each step of the process. Whether a newbie at career planning or an old hat, you’ll find this checklist the most useful tool in your library today.
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To update yourself on our new business resources and to read our new business entrepreneur articles added each week just click to visit: www.strategic-services-aust.com

Your Editor,
Helene Malmsio.

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