September 19, 2006
INDEX:
Strategic Services One Minute Tip
Power Quotes
This month’s Business Resource
Sponsored Resource
Editor’s Note.
Strategic Services One Minute Tip:
Service your customers:
By personalizing your service, you can attract clients ... even in a market full of bigger, richer businesses. Look at your business and ask if it could be any better if you ...
• Send birthday cards to your customers.
• Offer coffee and pastries to them each time they visit your business.
• Learn a key fact about each customer, and make some reference to it each time you see her.
• Offer free classes to regular clients.
• Follow up on a client's problem over the weekend or on a holiday.
• Support customers who are involved in community activities. For instance, if a client has a part in a community theater production, buy tickets and attend.
• Create a free monthly ezine (like this one) to keep in touch with your customers and keep them updated with special offers & events
Power Quotes:
"The greatest form of maturity is at harvest time. This is when we must learn how to reap without complaint if the amounts are small and how to reap without apology if the amounts are big."
Jim Rohn
“I couldn’t wait for success, so I went ahead without it”
- Johnathon Winters
“I discovered a long time ago that if I helped people get what they
wanted, I would always get what I wanted and I would never have to
worry.”
- Anthony Robbins
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Strategic Business Resources – Articles & Tips:
10 Ways To Improve Your Customer Service
1. Stay in contact with customers on a regular basis. Offer
them a free e-zine subscription. Ask customers if they
want to be updated by e-mail when you make changes to
your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their purchase.
2. Create a customer focus group. Invite ten to twenty of
your most loyal customers to meet regularly. They will give
you ideas and input on how to improve your customer
service. You could pay them, take them out to dinner or
give them free products.
3. Make it easy for your customers to navigate on your
web site. Have a "FAQ" page on your Web site to explain
anything that might confuse your customers. Ask them to
fill out an electronic survey to find out how make your web
site more customer friendly.
4. Resolve your customers complaints quickly and
successfully. Answer all e-mail and phone calls within an
hour. If possible, you the owner of the business, personally
take care of the problem. This will show your customers
you really care about them.
5. Make it easy for your customers to contact you.
Offer as many contact methods as possible. Allow
customers to contact you by e-mail. Hyperlink your e-mail
address so customers won't have to type it. Offer toll free
numbers for phone and fax contacts.
6. Make sure employees know and use your customer
service policy. Give your employees bonuses or incentives
to practice excellent customer service. Tell employees to
be flexible with each individual customer, each one has
different concerns, needs and wants.
7. Give your customers more than they expect. Send thank
you gifts to lifetime customers. E-mail them online greeting
cards on holidays or birthdays. Award bonuses to your
customers who make a big purchase.
8. Always be polite to your customers. Use the words
your welcome, please, and thank you. Be polite to your
customers even if they are being irate with you. Always
apologize to your customers should you make a mistake.
Admit your mistakes quickly and make it up to them in a
big way.
9. Reward customers a point for every one dollar they
spend. Let's say customers can get a free computer for 300
points. That means customers will spend $300 dollars on
your products and services to get enough points to get the
free computer.
10. Build strong relationships with your customers. Invite
them to company meetings, luncheons, workshops or
seminars. Create special events for your customers like
parties, barbecue's, dances etc. This will make them feel
important when you include them in regular business
operations and special events.
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Editor’s Notes & Humour:
Charles Sykes, the author of DUMBING DOWN OUR KIDS, provided for high school and college graduates a list of eleven things they did not learn in school.
In his book, he talks about how the feel good, politically correct teachings created a generation of kids with no concept of reality, and set them up for failure in the real world.
Rule 1.
Life is not fair; get used to it.
Rule 2.
The world won't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
Rule 3.
You will NOT make 40 thousand dollars a year right out of high school. You won't be a vice president with a car phone, until you earn both.
Rule 4.
If you think your teacher is tough, wait till you get a boss. He doesn't have tenure.
Rule 5.
Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping; they called it opportunity.
Rule 6.
If you mess up, it's not your parents fault, so don't whine about your mistakes, learn from them.
Rule 7.
Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes, and listening to you talk about how cool you are. So, before you save the rain forest from the parasites of your parents generation, try delousing the closet in your own room.
Rule 8.
Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades; they'll give you as many times as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.
Rule 9.
Life is not divided into semesters. You don't get summers off, and Very few employers are interested in helping you find yourself. Do that on your own time.
Rule 10.
Television is NOT real life. In real life people actually have to Leave the coffee shop and go to jobs.
Rule 11.
Be nice to nerds. Chances are you'll end up working for one.
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Thank you for joining us this month, I hope that you have found some extra motivation and inspiration in your business endeavors for this month.
To update yourself on our new business resources or to check out the recruitment services, just go to:
Strategic Services small business entrepreneur resources
Your Editor,
Helene Malmsio.
http://www.strategic-services-aust.com
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